2008 News Archive

Jan 12, 2008 [Mike]

Book News

The third book in the Mercy Thompson series Iron Kissed is out on shelves. Sales have been stronger than we'd dared hope for, and early reviews have been largely favorable. We just got news that Iron Kissed is now a #1 New York Times Bestseller! Patty has been walking on air ever since she got the news last week. A huge and sincere "Thank You" to everyone reading her books. An author's fondest wish is that people will enjoy reading what they write, and you've made Patty's dreams come true.

On Silver Bullets

Last week I mentioned that, in an effort to get the details right, I was working on actually casting and testing some silver bullets. This has become a mild obsession, and a bit of a pet project. You can read more about it on the newly-created silver bullet page. I'll add more information there periodically for those who are interested. Also, in the "kitch" department, we found a company selling some very nice chocolate bullets packaged in a metal ammunition box. We're thinking of ordering a bunch of them, adding some silver foil candy wrappers and selling "Mercy's do-it-yourself silver bullet kits". Hah!

Signings and Chats

Patty did a couple of signings in Portland and Seattle last week, and she had a blast. Most author signings are kind of tragic affairs, in which the bookstore provides a strategically-placed table and a pile of books. At the appointed time, the author takes up "the position" behind the table, peering at customers from behind the cover of piles of books.

At this point, the hunt is on, and the ensuing action would make footage worthy of the most discriminating wildlife shows. The wary customers browse the aisles, keeping an ever-watchful eye on the author. Then tend to browse in pairs - one browsing, the other alert for any sign of movement on the part of the author. Eventually, one of the customers, less wary than others or tempted by the recent releases just out of reach behind the table, will pass too close to the author. It's over in an instant. Eye contact is made, and the hapless victim is ensnared in conversation. Eventually, a book will be sold, the victim beats a hasty retreat, and the other customers move back further into the aisles, temporarily safe.

OK, it's not always that bad -- but signings can be, um. . . lonely times for an author. Since Patty is actually pretty shy (she's terrible at 'poaching' customers) she's gotten used to sitting alone at a table until the buzzer sounds, er rather, the signing is over. These signings were well attended by very friendly and enthusiastic readers, several of whom were even wearing Mercy's Garage shirts. Hooray! Patty's publisher (ACE) took care of travel and lodging, which were much more posh than the low-rent dives we usually occupy when traveling. The readers were wonderful and the bookstore owners friendly and accomodating (even when she fell on her, er, rump). I hope those that attended has as much fun as Patty did!

There was supposed to be a "chat" on her website on Saturday night. Unfortunately, mechanical problems delayed her flight from Seattle. Since Butte (the cradle of civilization) has only two incoming flights each day, she came in eight hours later than expected, and we had to postpone the chat at the last minute. Our apologies to anyone who was inconvenienced. On the plus side, she was able to get some sleep, and Sunday had a very engaging chat with a large number of participants. For those who missed it, the transcript has been posted.

Ebooks

The world is changing. Patty has long decried electronic readers. A paperback book is wonderfully designed for reading, and very hard to improve upon. Most electronic readers have been plagued with high cost, small screens that strain the eyes to read, short battery life, limited selection of materials and the dreaded DRM (digital rights management) which can render your expensive library electronic junk . Why would anyone abandon the traditonal paperback?

There are a couple of recently-released electronic readers that are, quite frankly, impressive enough to warrent serious consideration. Patty got a Sony ereader for Christmas, and has been favorably impressed. It's small, elegantly-crafted, opens like a paperback, and uses the new Electronic Ink technology that displays a credible facimile of ink and paper. This display technology also allows the unit to run for an extended period without recharging. It's not perfect; it's expensive and the selection of available books is thinner than we'd like. It does support some open formats in addition to Sony's DRM-enabled proprietary format, but only a pirate could figure out how to convert books into those open formats . . . harrr!

If Sony's offering isn't to your liking, Amazon has released a unit with the same display technology, built in wireless, and a few other features. I'm sure other companies will also offer competing products in the coming months. It's not my intention to plug any particular product, but to express my excitement over the first products I've seen that are viable alternatives to paperback books.

We move around far too often, and each time we move I get to lug about two hundred very heavy boxes packed with what my fair bride considers "essential reading". That many books takes up a lot of storage space, and storage space is expensive. A book, even with some basic formatting information, usually takes up about a megabyte of storage. A megabyte. I'm a computer professional, I work with terabytes of storage. Let me put this in perspective. A gigabyte can hold a thousand books (let's not argue the definition of Gigabyte -- the nerds and hard drive manufactures have filled volumes with that discussion). Even a modest personal computer has a 500 gig drive these days, which would store a half-million full-length novels. Even the little reader we bought, with the addition of a four-gig memory stick, can hold over four thousand novels. No wasted paper, no heavy boxes to move, no additional storage units or industrial shelving units. The current offerings are not perfect. I find the DRM to be particularly galling, but I believe I have seen the future of reading, and my aching back is excited!

Jan 28, 2008 [Mike]

New Site Design

The most obvious news is that we're trying out a new look for the website. We'd used the old design for several years, but it was starting to look a little dated. Patty is no longer writing straight fantasy, and we wanted something that reflected her current efforts. We went out looking for an image of a wolf shapeshifter, preferably a bit anthropomorphic, and ideally with a slight native americal feel. We found a perfect image in Dark Natasha's Moon Song, and she graciously agreed to let us use it on the site. There's a link to her site in the credits, and you might take a minute to look at her other artwork -- she's done some amazing work, and she's an artist that had apparently been flying 'under our radar'.

Someday I'm going to break down and hire a professional designer, but we're not quite there yet. I can write some very solid code, and have been a computer professional for years. Yet every time I try web-design I'm reminded of how much I still have to learn. On commercial projects they usually hire a graphics artist, a web-design guru and some guy like me to write the back end. I've been forcibly reminded, yet again, of what those artistically-talented folks do to earn their money. I fight through every little step of layout and CSS, and in the end what I'm left with doesn't look much like what I'd hoped for. So, bear with me, and let me know what problems you run into, and over the next month or two we'll try to beat this layout into submission.

Book News

Patty was up 'till about 5:00 am finishing yet another round of edits on Cry Wolf, a book I'm rapidly coming to hate. It's a zombie book. No, not a book about zombies (it's about werewolves and witches) but one that simply refuses to die. Patty has finished it and sent it away several times. All manuscripts come back for a few rounds of edits -- and usually edits are kind of fun. Polish a few things, add a few witty remarks, maybe correct a minor detail or two and send it off to the next bunch of editors. Not this one . . . it crawls home bearing the futile scratchings of the editing team and moans, "Heellllppp Meeee!" It's done that twice.

Patty took what was supposed to be a minor polish, and virtually re-wrote the book in a marathon series of twelve to sixteen hour days. She's looking pretty ragged, but the book finally worked like it was supposed to. It should come back for the usual rounds of edits, but it's officially been laid to rest. Her editor may wonder about receiving a manuscript with a stake driven through its center, damp with holy water and wrapped with braids of garlic . . . Sometimes, drastic measures are required.

Feb 13, 2008 [Mike]

Book News

Having finally laid "Cry Wolf" to rest, Patty has been working on two projects. The first priority is the next "Mercy Thompson" novel, which starts right on the heels of Iron Kissed. She's not very far into it yet, but it's a been a relief to have the words come smoothly and the characters behave themselves. It's like settling into that big easy chair in the living room, everything is comfortable.

She's also working on the first of the "Mercy Thompson" graphic novels with the Dabel Brothers. Holy stick figures Batman, watch out. Her version looked like a crude attempt at primitive art, until she gave up and started just writing a text description of each frame. Fortunately, the Dabel brothers keep a very talented group of artists on hand. I suspect they're going to be working very hard!

Website News

The website re-design seems to be working well. I did a little bit of cleanup trying to insure that all the pages will validate as strict XML. We still have some problems with a few of the map pages, but for the most part its now valid XML. I tweaked the style sheets just a little trying to make it easier to read.

Book Contest

Want to win all three Mercy books? Step right up and try your luck! Fantasy Book Critic is running giving away three sets of the "Mercy Thompson" books. That's right, giving them away. Free. Gratis. Libre. The contest details can be found here. Good Luck!

Radcon

We're going to be in the Tri-Cities area for the next few days for Radcon, a wonderful convention in the area. Over the past few years, Radcon has drawn an increasing number of authors and publishers, and is now one of the most writer-friendly cons in the northwest. Of course, they've not neglected their roots as a gaming convention, and the gamers room will be full to overflowing as well. The guest of honor this year is Harry Turtledove, who we're dying to meet in person. There's also a host of regular attendees that we meet there every year and are anxious to talk to once again.

Feb 19, 2008 [Mike]

Radcon Report

We got back from Radcon last night. In theory, there's no such thing as a perfect convention. In practice, this came very close. There were approximately 2000 rabid fans of science fiction, fantasy, and gaming filling the hotel past capacity. Numerous tracks of programming, combat demos and all the usual trappings of a big convention all ran like well-oiled machinery. For the guests, it all looked effortless.

Conventions are a bit like the ancient galley ships. To a distant observer they seem to glide effortlessly over the sea. The distant observer never sees the ranks of slaves straining at on the oars below decks. Those of us who have spent time chained to an oar are no longer fooled by the illusion of effortless progress. A convention as big as Radcon requires a lot of galley slaves volunteers below decks. We'd like to offer a huge thank you to the concom and minions who obviously put in a tremendous number of hours.

Radcon has become a mecca for authors of all levels of expertise. They gather in hallways, in the dining rooms, and cluster in alcoves. Who's buying what? Did you hear that so-and-so sold a new trilogy? Is it true that publisher-X is having financial difficulties? How is what's his name as an agent? Little whispers of information are passed mouth-to-mouth with fevered intensity. It's a chance to associate with kindred spirits. We see old friends, exchange news and wishes for future success. We tell stories, enthuse over the good news of sales or awards, and offer words of encouragement to those whose fortunes have been rocky. Kind of a huge group-hug from those who know the long and lonely hours that writing entails.

We spent most of the convention in the panel discussions (as usual). This year, there were some excellent panels, and more importantly, some wonderful panelists. We met a number of new-to-us authors, and I have to say I was extremely impressed with how confident and articulate they were on panels. We came away with a notebook full of new thoughts and ideas, and a couple of neat story ideas sparked by the panel discussions.

Dean Wesley Smith and Kristine Kathryn Rusch are two of the most knowledgeable and articulate authors in the world. They've worked as both authors and editors, and know the publishing world intimately. They took an hour for a panel most people refer to as the "Kris and Dean Show" -- a chance to get updates on what's new in the world of publishing and ask questions. For once, Patty didn't have a panel scheduled opposite them, so we were able to attend. Wow. This was worth the price of the convention, including meals, gas and gratuities. The problem with being an author is that is possible to write books, and even gain some measure of success, without knowing much about the publishing industry. We learned more in an hour than we would have otherwise picked up in a year. Dean sometimes calls a spade a spade, and doesn't necessarily sugar-coat things. It's not all fuzzy bunnies and dancing unicorns, but overall the picture is much brighter than I had expected.

Feb 29, 2008 [Mike]

An Unprofessional Entry

One of the first rules of maintaining a "professional" website is to keep it professional. So, this site should be all about the Urban Fantasy Author Patricia Briggs. I've tried not to include photos of the family dog or the obligatory author's cats, or a significant amount of "Dear Diary" type entries, while still updating the web site on a regular basis so it doesn't look abandoned. However, it's hard. Writing books is a slow process, and there's quite often nothing new to report. There's nothing wrong with that, but I'm not sure how to make slogging through the writing process sound exiting.

Maybe I should adopt the tactics of a sports announcer: "It's been a doozy of a day at the keyboard races, folks. Patty's just coming around chapter three; the introductions are over and it's time to get serious. Her delete key is still smoking from that little burnout in chapter two, but she's got it back under control and is really leaning on it -- thirty pages so far this week! It's not over yet, ladies and gentlemen, not by a long shot. There's the possibility of a dangerous slowdown in chapter four, and the mid-book doldrums of chapter six are always a challenge. The deadlines are tight, and it's anybody's race. You know what they say folks, it's not over 'till the fat lady sings, and all we've got so far is a skinny gal at a Burger King. . ."

I'm going to just go ahead and indulge myself, and be a little unprofessional. While we were in the Tri-Cities area of Washington state for Radcon, the temperatures were a balmy 50° to 60° and the sun was shining relentlessly. The first spring flowers were beginning to appear, and the trees were budding out. Several of our friends asked us how the weather was in Montana. So, I thought I'd post a couple of photos.

Most of the time, it's absolutely beautiful here. Here's a view of a moonrise from our porch a couple of weeks ago.

Here I am, playing with our youngest horse in the driveway. The snowshoes are not just decorative. This was taken in January.

Just to show our friends in Washington what our weather's like, here's a look out past the round corral taken earlier this week. Gray horses are pretty well camoflauged in Montana, at least until June.

Just to complete the picture, here's the view of the front yard. Tulips won't be along for a while yet, I'd guess.

March 6, 2008 [Mike]

Book News

The penultimate round of edits for Cry Wolf are nearly complete. After all the trouble it caused, it's shaping up to be an enjoyable read. At this point I think Patty's torn between two emotions, "Heaven help me find all the little niggling problems haunting this manuscript" and "Will somebody please slap a cover on this little ankle-biter and call it done!" I'm not sure which one is winning!

For those who like their books in audio format, there's some good news. Penguin Audio has purchased the rights to both the Mercy Thompson and the Alpha and Omega books, and will be releasing them this summer. Actually, audio books are a bit of a new discovery for us. On a recent road trip, we bought a used copy of one of Janet Evonovich's Stephanie Plum novels on CD. The voice actress was amazing, and the book was hilarious. We laughed ourselves giddy through a fairly long trip, only stopping to rush into convenience stores for restroom breaks and beverages, then running back to car to hear what happened next. Needless to say, when we go on trips now, audio books have become an essential part of our preparations.

Apologies

On the books page, I'd written that Patty was contributing a story to a Christmas anthology,Wolfsbane and Mistletoe. However, I completely failed to mention one of the editors, Toni P. Kelner. Toni wrote to Patty several times over the course of writing and editing the story and was her primary contact with the anthology. She was also unfailingly courteous, even when Patty was very late delivering the promised manuscript. Omitting her was unconscionable. Toni, I'm sorry.

March 12, 2008 [Mike]

Looking over the last several posts, there's something a little strange. Several posts claim that Patty is finishing, or has finished the edits on Cry Wolf. Since editing embodies several steps, I thought I'd present a quick overview of the editing process. Patty's currently finishing up the edits suggested by the copy editor and line editor.

We also got the first cover flats for Cry Wolf. The scan of the cover was pretty, but the cover itself is gorgeous. The art department used the same foil process they've used with the Mercy books. This cover was done in a blue-green foil, and the whole thing shimmers. Hooray for the Art and Marketing folks at ACE! We're beyond happy.

March 26, 2008 [Mike]

ConBust

ConBust is coming up, and Patty's getting excited. ConBust is a lot of fun, but they do something a little weird: They have the same guests back year after year. They put them up at a lovely little bed and breakfast (Patty raves about it every year). One of the interesting consequences of this approach is that the guests get to know one another fairly well. For example:

Jenny Breeden is the author of several comics graphic novels, including the hugely popular The Devil's Panties. She and Patty always have a great time together, and Jenny's family stories are hilarious. Reality can be a hoot!

Lynn Flewelling is another long-standing Conbust veteran. She and Patty usually end up on many of the same panels every year, and have a grand time mugging for the muggles, er, explaining how to lie for fun and profit. Basically, the idea is that if you tell little lies, your doomed to be a fisherman, but if you perfect the art of really telling whoppers, inventing whole realities out of thin air, then you have two choices: politics or fiction writing. . .

Lynn has a wonderful imagination (and kind of a dark side hidden under that cheerful smiling exterior), and Patty and I greatly enjoy her writing. By the way, check out her website, her new Nightrunner novel Shadows Return is coming soon, and the cover art is absolutely scrumptious.

Book News

Cry wolf is off to the publisher again. The last edits were fairly painless, which was a huge relief. Now Patty's back to writing the next Mercy Thompson novel, Bone Crossed. Naturally, it's past due and far from complete. Never fear, she's working hard, and while she won't let me read it yet, she assures me it's coming along nicely.

ACE has decided to "repackage" many of Patty's earlier novels. She's always had the good fortune to have great covers for her books, and as always we're very grateful to the talented artists and the art directors at ACE. However, fashions change, and her early books were looking a little dated (and maybe a little racy by todays standards), so they're being wrapped in bright new covers. We've seen the first of the new covers in bookstores already. Here's quick table showing the changes:

March 27, 2008 [Patty]

Just dropping in to add that the Smithee Award people will be there, too. The people who watch hundreds of hours of the worst movies ever made to find the ultimate, horrible moment when all you can do is hold your stomach and laugh: last year it was the naked women's volleyball team swimming in a pond where Nazi zombies lurk beneath the surface. I still have nightmares. Fun stuff.

March 31, 2008 [Patty]

Conbust was, as always, a lot of fun. It's a small convention and after attending a few years it's like seeing old friends. As always, even with a small con, there were too many friends and too little time to talk. Annette Curtis Klause author of Blood and Chocolate stayed with Lynn Flewelling and I so we got to chat a bit. Viking Editor Sharyn November was there as well, but I didn't get to talk to her much. I did find out that she's Nina Kiriki Hoffman's editor, so we had a mutual friend :) Pheobe Wray, a new to me author, was a delightful fellow panelist with a new book Jemma 7729 out.

As with the last two conventions, Jennie Breedan and I seem doomed to wave and smile -- which is too bad because she's as terrifically funny as her webcomic. I also missed the Smithee Awards, which I swore I'd watch all the way through this year. Happily the Smithee crew sat across from me at dinner and shared a van ride from the airport with me so we at least got to visit.

Thanks again to Amanda, who brought me a wolf magnet -- and with Greg chatted with me for a while on Saturday (and enriched several panels with questions and comments). And also to Charmed, who moderates on my forum, and brought me soap she'd made, in the shape of a wolfprint and a coyote print -- very fun stuff.

I'd also like to thank the lovely ladies who ran us back and forth to the airport and bed and breakfast. And Lizz and the rest of the ConBust crew who exausted themselves so we could have fun. There are too many old friends to mention here, but I couldn't stop before I waved at George and his lovely wife Lori, and at Jim, Hope, Tanje and all the rest of the people are all part of what makes me love ConBust.

April 23,2008 [Mike]

Author Self Promotion

Someday I'm going to add a section on writing to the web site. Patty gets quite a few letters, especially from new authors, asking about various aspects of publishing. There's some information in the FAQ (which is poorly maintained), and some good information on the Forum, but I probably need to aggregate a little more information and put it out where people can find it. In my excessive free time, of course. This week we got a very nice letter from the author of three books asking about self-promotion. I tried to answer her, and I thought others might find it useful as well.

Disclaimer: This is one of those controversial subjects about which everyone has an opinion. What follows is just another opinion; I'm claming no divine guidance or special knowledge of the subject. Feel free to disagree.

Publishing houses generally have a publicity or marketing department responsible for promoting the books they publish. They have access to graphic artists, fancy printers, national media, travel agents and all sorts of pretty toys designed to help advertise and hopefully sell books. However, there's a fly in the ointment. Advertising costs money, and the publisher's goal is to maximize the return on their advertising budget. Launching a glitzy media campaign for a best-selling author sells more books than launching the same campaign for a relatively unknown author. The result is that a few big name authors get the lion's share of the available marketing money and the crumbs are scattered among the other authors deperately trying to attract new readers. Predictably, the big fish get bigger still while the smaller fish fish are fighting to survive.

While the allocation of marketing dollars makes economic sense, it doesn't feel very fair to the author pouring heart and soul into books that lauch without fanfare and are pulled from the shelves in a few months. It needs to be said that pure, dumb luck plays a major role in this phase of the game, where careers are balanced on a knife edge. A good review in a major publication, a blurb from a celebrity, a particularly beautiful cover, any of these can swing the balance. If an author gains little bigger audience it may trigger a positive feedback circuit. People read popular authors. Cross the tipping point and word of mouth spreads, selling more books, which take up more space in bookstores, which makes them less likely to strip your book, which makes it more likely they'll sell, which brings in more readers. Suddenly, the author is a big fish, and getting a share of the advertising dollars, which further accelerates the cycle. Or not. Midlist authors are kind of like Cinderalla waiting for her prince to come; and waiting for blind good fortune or word of mouth to magically transform your career is very frustrating.

In the mid 90's, when Patty was a new author the buzzword in the author community was "self promotion". The idea was simple: if the publisher's won't do it, the author can lauch their very own promotional campaign. No more waiting for lady luck, go out and make your own luck. For an author captive to the whims of chance, the idea that you can kick-start that feedback engine, and be off to the the major leagues with just a little effort is a welcome and seductive concept. There were some well-publicized success stories of authors who had apparently rocketed to fame and glory on a flame of their own igniting. Naturally there were books on how to do this, and panels at conventions, and even professional packagers who would organize as much promotion as an author could afford, for a price.

Soon bookstores had piles of free bookmarks, bookplates, and other kitch stacked around the cash register, and authors were no longer at their keyboards, they were stalking promotional opportunities. Some authors were successful, but telling the average author that success depends on getting out and hard-selling their books was disasterous. I own several books purchased just because it was the only way to escape the room. We also know a few authors who spent a great deal of money, money they couldn't really afford to lose, hoping to spur their career to new heights. Not wanting to be left out, we bought several books and began planning "the campaign".

Since our means were modest, we weren't able to contemplate a nation-wide media blitz and superbowl ads. In fact, we couldn't even afford ads in the local newspaper. Here's basically the logic we followed in planning our stategy:

1. We needed to generate a substancial number of sales, at least several thousand, in order to make a meaningful difference to Patty's career.
2. A promotion should not only increase sales, it has to leave a favorable impression of the author. If you sell five copies of your book, and simultaneously convince a book-store owner that you're a pushy, unpleasant person, you've lost.
3. Whatever sort of kitch we gave away had to largely pay for itself. Given the large numbers of sales needed, we couldn't afford to give away a $10 mouse pad to generate a book sale that would bring in fifty cents.
4. Patty needed to keep writing new material, not be on the road promoting her old material. This is vitally important. A few authors are able to do both, but know yourself before you decide you're one of them. In a related vein, honestly evaluate your social skills before you decide to go cross-country hand-selling books in shopping malls. It works for some people.

It turns out that the second point was critical for us. Cheap kitch is, well, cheap. Probably not very persuasive. Most of the little bookmarks lovingly printed by authors on their home printer probably go in the trash without generating a sale. Given book prices at the time, Patty was making about fifty cents for each book sold. Now, what percentage of giveaways would result in a book sale? Picking a number from thin air, let's be wildly optimistic and say that 50% of our kitch would result in a book sale, if we can think up something sufficiently cool. So, what can I make and distriubute for a quarter (half of fifty cents) that would be awesome enough to convince half the people who get one to buy a book? Think about it . . . we did. And came up empty. There's simply not enough profit in selling an indivual book to make the personal-kitch plan very attractive.

OK then, we need kitch that sells to more than one person. The Goodyear blimp, maybe, or radio spots. If we sell a kidney, maybe we can make it work. But how many books have you purchased because some radio advertisement told you to? That's what I thought.

Finally we came up with a workable idea. When we got the cover flats for her next book, we ran down to the copy shop and had some 11 x 17 inch color posters made. Patty signed them, and then we had them laminated with that extra-heavy plastic. The result is a colorful, reasonably large, personalized poster that's very durable. Final cost, just over $5.00. We sent them to some bookstores in the area, hoping they'd be nice enough to get hung up somewhere, and then be seen by lots of customers. Did it work? We don't know. Some of the bookstores put them up, which was good. One of the difficulties with any sort of advertising is trying to evaluate how effective your efforts were.

Having done some self-promotion, and watched the efforts of other authors, I must confess that I've become skeptical. If you could reliably create a bestseller by just throwing some promotion at a random author, the publishers would be doing that instead of paying bestselling authors. They've tried it several times, by the way, and it's just not a reliable technique. If they can't make it work, with the experts and personnel they have, how likely is it that the average author can do it? I've come to believe that most authors are probably better off writing books. That's what they're good at, and it's a craft that can take a lifetime to master. Besides, staying home writing is far better than going bankrupt or getting an ulcer trying to organize and sponser a publicity campaign you have neither the training nor the funding for. Publishers are actually pretty smart, and they try to promote whenever they think they can get more money out than they're putting in.

Even in the face of my skepticism, there are lots of good oportunities to inform the public about who you are and what you do. Having a professional web site is a great opportunity, and it's very affordable. Blogs and podcasts are cheap to produce and can potentially reach very large audiences. We've been amazed at how much traffic our forum gets, and we installed it almost on a lark. Not only has it given readers a place to hang out, it's provided some surprise benefits for us. One huge benefit is that the readers have assembled an encyclopedia of all of the characters, places, and lore in the Mercy Thompson series, complete with references and page numbers. Patty had a sheaf of scribbled notes, which she's now thrown away -- the on-line version is more accurate and far more comprehensive.

Finally, it's always a good idea for an author to stay on good terms with the owners of local bookstores. Doing local signings is good publicity, and well worth the time, even if you don't actually sell very many books. It doesn't hurt to mention your publications to local newspapers. All of the little, personal touches that make you part of your community are important, and even the most reclusive author should probably take time for this level of self-promotion. Perhaps, however, the superbowl ads should be left to the professionals.

Additional Reading

David Edelman wrote a lovely piece called Ethical Self Promotion on his blog, which is well worth your time.

Speaking of unethical self-promotion, Dear Author and Smart Bitches have both been covering the case of a small publisher who was gaming the Amazon review system. This got a lot of digitial ink, but this is a good place to start.

Cynthia Sterling wrote The Top 10 Self-Promotion Mistakes which may save you considerable time and money.